We are delighted to inform you that Mediacontact International has been appointed by The New York Times as its new official advertising representative in Belgium and Luxembourg.
First and foremost, The New York Times is the world’s most respected Global Media Brand and a Truly Influential Media. With the biggest and most awarded Newsroom (117 Pulitzer Prices) in the world, it reaches over 44 million engaged online users and over 6 million influential print readers globally. The New York Times is regarded within the industry as a newspaper of record. The paper’s motto, “All the News That’s Fit to Print”, appears in the upper left-hand corner of the front page, since the mid. 1970, and is a reflection of how worldwide readers trust the brand.
The international edition, The International New York Times (former International Herald Tribune) yields a leading position with 110.747 printed copies EMEA and is a leader in Asia in front of FT and WSJ, with 106.995 copies. It reaches out to an elite audience of affluent professionals (median HHI international print readers $367.700). 43% of European readers are opinion-leaders.
The New York Times is supplemented on Sunday by “The New York Times Magazine” and 10 times / year by “T Magazine”. T Magazine explores the worlds of fashion, style, design, art and travel through the prism of contemporary culture with a dedication to the highest standards of quality.
Last but not least, the media group is an innovator in technology (e.g. their application NYT VR) and can provide tailor-made 360 degrees solutions.