In the first four months of this year, German companies increased their spendings in the above the line media by 6.6% to a total of 9.4 billion Euros compared to the same period last year (Nielsen Media Research).
In April the advertising market performed very well (+ 9.77% vs. April 2015) – thanks to an increase of TV, mobile, out of home, consumer magazines and radio.
From January – April 2016, all media are in the plus, except for consumer magazines (-1.3%), internet (- 4.0%) and cinema (-6.8%). Mobile ad spendings increased most (+39.2%), but still on a low level (total 102.7 million Euros). Radio and Out of Home follow with +11.7% resp. +9.6% (Nielsen Media Research).
Automobile, E-Commerce and online-service-providers are the branches of industry with the highest spendings for above the line media, while online-service-providers show with +16.7% the biggest increase among the top-ten-branches.
