South China Morning Post is officially part of K.media portfolio.
Known worlwide for authority on the news coming from South East Asia, it has been recently aquired by the Chinese e-commerce giant Alibaba.
Its print version, distributed in Hong Kong only, has a circulation of 187.000 copies and 396.000 readers (source: Nielsen Media Index, HK report).
Its website has 15 millions users worldwide and 60 millions page views (source: Google Analytics, Sep 2018).
The digital audience is highly engaged, compared to other important newspapers worldwide thanks to the insights on Chinese news.