Italian media investments increased of 2% in 2018 compared to 2017. Excluding search social, classified and OTT, the digital trend of 2018 marked a downturn of -0,2%.
As far as media are concerned, television decreased of 2,5% (+0,6% versus 2017).
Print continued on a negative trend: investments on newspapers and magazines were respectively at -6,2% and -8,2%. Radio increased of +5,5% in a range of 12 months.
International Media Representatives