Recently FIEG together with the main Italian newsagents trade union associations (Snag, Si.Na.Gi, Uil Tucs, Fenagi, Usiagi Ugl, Cisl) have promoted a print campaign titled “Buy a magazine. Choose the qualitative information” in order to make Italian citizens aware of how much it is important to facilitate the free and independent press through magazines purchase in the newsstands.
The campaign is developed through insertions on newspapers and magazines. The creativity is realised by VMLY&R.
International Media Representatives