The European Broadcaster (RTL Group) takes a further step towards innovation in line with global communication trends by it’s new alliance: RTL AdConnect. It means a relaunch by the European group of its ad sales house, offering to advertisers a proposition of “total video” in the world of TV and digital.
Now, advertisers will have multi-market opportunities, allowing them to advertise on more than 400 premium media.These include RTL Group’s own properties RTL Television in Germany, M6 and RTL Radio in France, RTL-TVI in Belgium, RTL4 in the Netherlands, as well as ITV in the UK and RAI in Italy, and online video platform StyleHaul and even YouTube channels.
By introducing the RTL branding, the company aims to convey that it offers premium content, brand-safety, service and innovative advertising solutions at scale.
“RTL AdConnect is a guiding light in a world of growing complexity, offering expertise and 360-degree solutions to international clients. We are the only sales house to offer such a service to clients on international scale.”said Stéphane Coruble, managing director of RTL AdConnect.