On May 19th, K.media and RBC organized a breakfast event to present the potentialities of both print and digital tools of the Russian editor. It was held at Hotel Palazzo Parigi, in Milan, and hosted by Derk Sauer, CEO of RBC and Alexandr Schurenkov, Editor in Chief and Style Director of RBC Daily Newspaper, RBC Lifestyle Supplement and rbc.ru.
The business breakfast gave the main fashion and design Italian players the possibility to be familiar with the efficient sales opportunities offered by RBC in the luxury market. The consumption of luxury goods in Russia is again interesting, as major luxury manufacturers set the same prices as in Europe.
The event, settled in a very elegant location, gave the guests the occasion to discover the potential of investing in a leading media, which reaches 27 million users (including print, TV and web) at national level.