2018.03.01 K.media – Nielsen: Italian media investments in 2017

Italian media investments increased of 0,4% in 2017 compared to 2016, just over stability. Excluding search and social forecast, the digital trend of 2017 marked a downturn of 2,1%.

As far as media are concerned, television decreased of 1,6% in 2017.

Print continued on a negative trend: investments on newspapers and magazines were respectively at -7,7% and -6,2%. Radio increased of 5,4% in a range of 12 months.