The “Quality Alliance” – including Frankfurter Allgemeine Zeitung, Handelsblatt, Süddeutsche Zeitung and Die Zeit – has recently conducted a cross-channel research (called “Quality Impact Study”) in order to determine whether the environment of a quality media brand influences the perception of advertising in this environment.
The study evaluated the impact of 82 advertisements in order to determine the contribution of quality media brands, among other 5 Italian brands: Hogan, Dolce & Gabbana, Brunello Cucinelli, Woolrich and Gucci.
The results are spread into the market by all 4 publishers. For the national market the agreement is to use mixed teams (sales people and researchers) underlining the mutual approach as German quality media.
This represents a great opportunity to underline the importance of quality media in the German media market and the positive impact for luxury brands.
International Media Representatives