Overall, the German advertising market presents itself stable in the first six months of 2019 according to Nielsen. With 14.8 billion Euros, the total advertising investments in the above the line media are almost exactly on the same level as in the same period last year (+0.1%).
Mobile continues to be the strongest growing medium with +24.1%, followed by out of home (+8.8%). TV remains the leading medium, but continued to reduce its investments for the fourth consecutive month (-1.3%). Desktop and radio developed positively with +0.4 resp. +0.9%. Newspapers, consumer magazines and trade magazines record losses (-1.7%, -3.5% resp. -3.6%), as well as cinema (-3.6%).
To note that these data do not include ad channels like search, content marketing, social media, programmatic or video advertising not measured by Nielsen.
