International Media Representatives
Overall, the German advertising market presents itself stable in the first six months of 2019 according to Nielsen. With 14.8 billion Euros, the total advertising investments in the above the …
According to the German Advertising Industry Association ZAW (Zentralverband der deutschen Werbewirtschaft), the volume of German commercial communication trade increased to a total of 47 billion Euros (+2.1% vs. 2017). The advertising …
German companies continued to increase their spendings in the above the line media cautiously by only 0.7% to a total of 25.11 billion Euros from January – October 2018 compared to the same …
Despite the positive economic situation in Germany, companies increased their spendings in the above the line media cautiously by only 0.5% to a total of 9.8 billion Euros from January …
According to the German Advertising Industry Association ZAW (Zentralverband der deutschen Werbewirtschaft), the volume of German commercial communication trade increased to a total of 46 billion Euros. Nevertheless, the figures presented …
With 21.67 billion Euros advertising investments in the above the line media in the first nine months, the German advertising market has developed positively recording a plus of 1.11% vs. …
With 7.2 billion Euros spent in the above the line media in Q1 2017, the German advertising market records a plus of 2.1% vs. Q1 last year. Mobile remains the …
According to an analysis of the US market researcher eMarketer from March 2017, mobile ad spend is to pass the mark of 3 billion Euros (3.2 billion Euros) for the …