News from the UK

Positive trend in UK Advertising sector
The UK advertising sector, which in general continues to perform strongly, shows a continual increase in digital advertising spend which has already surpassed television advertising to become the largest sector . Digital advertising spending is expected to reach £10.50 billion by the end of 2017 placing digital advertising spend firmly ahead of all other media.

However despite the strong growth trend of digital advertising spend and a continual decline in newspaper advertising revenues, some in the industry think that newspapers may experience a revival in their fortunes in the near future. Steve Goodman MD of Group M predicts a possible “new golden age” for newspapers saying that print advertising provides a “safe harbour” for advertisers at a time when many brands have found themselves “very uncomfortable “ in certain online environments. Newspapers on the other hand provide a safe, trusted, quality and influential environment. Read the full article via this link; http://www.cityam.com/273948/golden-age-newspapers-approaches-

Brexit concerns
Concerns in the advertising industry about the possible effects of Brexit remain, especially as the success of the UK advertising sector has been greatly helped by international talent working in London and other major UK advertising hubs such as Manchester. The UK also supplies a large number of talented advertising and media people to other international hubs around the world so is very important that a free flow of talent between the UK and other centres of advertising excellence is not restricted post Brexit.
How the Guardian found 800,000 paying readers
The strategy to rescue the Guardian from financial oblivion has attained a landmark position by increasing its revenue from readers to a point where it now outweighs the paper’s income from advertising. There has been a quadrupling in the number of readers making monthly payments under the title’s membership scheme, which has grown from 75,000 to 300,000 members in the past year. Also a further 300,000 individuals have made single donations to the paper. These one-off donations, totalling several million pounds, come from 140 countries but a substantial proportion has arrived from the US. Together, the 800,000 contributors (members, subscribers and donors), along with casual sales of the physical paper, give the Guardian a record number of paying readers. Read the full article via the following link; http://www.thedrum.com/opinion/2017/10/26/how-the-guardian-found-800000-paying-readers
itive trend in UK Advertising sector
The UK advertising sector, which in general continues to perform strongly, shows a continual increase in digital advertising spend which has already surpassed television advertising to become the largest sector . Digital advertising spending is expected to reach £10.50 billion by the end of 2017 placing digital advertising spend firmly ahead of all other media.

However despite the strong growth trend of digital advertising spend and a continual decline in newspaper advertising revenues, some in the industry think that newspapers may experience a revival in their fortunes in the near future. Steve Goodman MD of Group M predicts a possible “new golden age” for newspapers saying that print advertising provides a “safe harbour” for advertisers at a time when many brands have found themselves “very uncomfortable “ in certain online environments. Newspapers on the other hand provide a safe, trusted, quality and influential environment. Read the full article via this link; http://www.cityam.com/273948/golden-age-newspapers-approaches-

Brexit concerns
Concerns in the advertising industry about the possible effects of Brexit remain, especially as the success of the UK advertising sector has been greatly helped by international talent working in London and other major UK advertising hubs such as Manchester. The UK also supplies a large number of talented advertising and media people to other international hubs around the world so is very important that a free flow of talent between the UK and other centres of advertising excellence is not restricted post Brexit.
How the Guardian found 800,000 paying readers
The strategy to rescue the Guardian from financial oblivion has attained a landmark position by increasing its revenue from readers to a point where it now outweighs the paper’s income from advertising. There has been a quadrupling in the number of readers making monthly payments under the title’s membership scheme, which has grown from 75,000 to 300,000 members in the past year. Also a further 300,000 individuals have made single donations to the paper. These one-off donations, totalling several million pounds, come from 140 countries but a substantial proportion has arrived from the US. Together, the 800,000 contributors (members, subscribers and donors), along with casual sales of the physical paper, give the Guardian a record number of paying readers. Read the full article via the following link; http://www.thedrum.com/opinion/2017/10/26/how-the-guardian-found-800000-paying-readers

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