2017.5.17 – Mercury Publicity: German Advertising Market develops positively

With 7.2 billion Euros spent in the above the line media in Q1 2017, the German advertising market records a plus of 2.1% vs. Q1 last year. Mobile remains the strongest growing medium with +53.6% (120 million Euros). Cinema and radio follow (+29.8% resp. +6.1%). The print media see slight losses (-1.3%). Internet slightly reduced its investments (-1.1%). TV remains the leading medium with 3.4 billion Euros spent (+2.7%) (Nielsen Media Research).



Zenith Optimedia forecast advertising expenditures in Germany to grow yearly between 2.3% and 2.7% till 2019. TV, radio, cinema, out of home and internet are to increase their absolute advertising spendings, only newspapers and magazines would lose. Ad spend in social media would continue to grow strongly. Magna Global project advertising revenues to grow by 2.1% in 2017.