2019.07.17 – Mercury Publicity: German Advertising market stable in the first half of 2019
Overall, the German advertising market presents itself stable in the first six months of 2019 according to Nielsen. With 14.8 […]
2019.07.17 – Mercury Publicity: Advertising market increases to 47 billion Euros in 2018
According to the German Advertising Industry Association ZAW (Zentralverband der deutschen Werbewirtschaft), the volume of German commercial communication trade increased to a
03.12.2018 – Mercury Publicity: Advertising market records a slight plus
German companies continued to increase their spendings in the above the line media cautiously by only 0.7% to a total of 25.11
2018.06.08 – Mercury Publicity: German Advertising market with a slight plus
Despite the positive economic situation in Germany, companies increased their spendings in the above the line media cautiously by only
2018.06.08 – Mercury Publicity: ZAW state mixed results for advertising market in 2017 and project a robust market for 2018
According to the German Advertising Industry Association ZAW (Zentralverband der deutschen Werbewirtschaft), the volume of German commercial communication trade increased to
2017.11.13 – Mercury Publicity: German Advertising market develops positively
With 21.67 billion Euros advertising investments in the above the line media in the first nine months, the German advertising
2017.5.17 – Mercury Publicity: German Advertising Market develops positively
With 7.2 billion Euros spent in the above the line media in Q1 2017, the German advertising market records a
2017.5.17 – Mercury Publicity: eMarketer: Mobile to claim largest share of digital ad investment in Germany in 2017
According to an analysis of the US market researcher eMarketer from March 2017, mobile ad spend is to pass the